First Mile
Welcome to the First Mile project:
towards sustainable tourism
Imagine embracing a travel experience that not only rejuvenates the soul, but also the planet.
Welcome aboard the First Mileproject, where six European partners are joining forces to give a boost to 80 businesses in Italy, France, Norway, and Slovenia! This project is our passport to a new era of SUSTAINABLE TOURISM! Our mission is to use the magic of behavioral science to guide travelers towards more responsible and sustainable choices. Don't worry, the solutions we propose are easy and accessible, so everyone can do their part! Who is making this possible? The EU Single Market program! Thank you, Europe!
First Mile's mission is clear and compelling: to make sustainability an integral part of the tourist experience, from the beginning to the end of the trip. We are talking about easy, smart, and immediate actions to achieve major sustainability goals with minimal investment but significant progress!
This collaboration offers an incredible opportunity and allows us to be at the forefront of thesustainable tourismsector and actively contribute to shaping a greener future. At our side is AITR – the Italian Association for Responsible Tourism –which will help us promote sustainable and responsible tourism practices.
The First Mile project aims to encourage correct behavior on the part of travelers by adopting tactics in eight areas of activity:
A – Waste management
B – the abolition of plastic
C – reducing food waste
D – sustainable mobility
E – reducing energy consumption
F – Reducing water consumption
G – promoting local products
H – promoting lesser-known places
At Jonas, we have decided to focus onthree tacticsbelonging to the three areas selected above:
1 –discouraging the purchase of overly packaged products(Area B)
2 –promoting public transport and sustainable travel (Area D)
3 –reducing water consumption on board(Area F)
The objectives of Jonas Vacanze in the FirstMile project:
Are you looking for a travel experience that combines fun with sustainability? With Jonas/FirstMile, you’ve found the perfect solution!
If you want to travel differently, if you want to be part of a change, and if you want to help create a better future, our vacations are just what you need. Set off with Jonas and embark on a unique adventure that will let you explore the world in a mindful and rewarding way.
USEFUL LINKS:
– website FirstMile click here
– website AITR click here
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